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At an event, attention is short and crowded. QR codes give attendees the schedule, map and feedback form without paper or typing, and let you see which placements people use.
How events and conferences use QR codes
Schedule and map
A code on the entrance banner and the lanyard opens the live schedule. Update it as sessions move.
Add to calendar
An event code lets people save the date and place into their calendar directly.
Speaker and sponsor pages
Codes on slides or stands open a speaker bio, a slide deck or a sponsor offer.
Feedback after sessions
A code on the closing slide opens a short form. Responses are best when it takes under a minute.
Set it up in three steps
Make a separate code for each placement, such as entrance, stage and sponsor stand.
Use dynamic codes so you can change the destination during the event.
After the event, compare the scan counts to see where people actually scanned.
Mistakes to avoid
Putting a code on a slide for only a few seconds.
Using small codes on a big screen that people scan from the back row.
One code for everything. You lose the ability to compare placements.
Frequently asked questions
Can I update the schedule after printing?
Yes, with a dynamic code. The printed code stays the same and the page behind it is updated.
How large should a code on a stage screen be?
Make it as large as the slide allows, with a plain white background. Leave it up long enough for the whole room to scan.
Can attendees add the event to their calendar?
Yes. The event code type is designed for date, time and place details.