QR Codes for Retail Stores
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A shopper in a store may want size charts, reviews or a better price online. A QR code on the shelf or the bag connects the physical store with what you have online.
How retail stores use QR codes
Shelf-edge product info
A code on a shelf label opens a product page with sizes, ingredients or how-to guides.
Coupon at checkout
Print a code on the receipt or bag that opens a discount offer for the next visit.
Loyalty sign-up
A code near the till opens your loyalty or mailing-list sign-up so staff do not need to take details.
Online reviews
A code on the bag or receipt opens your Google review page.
Set it up in three steps
- Choose one or two products or flows to start with, not the whole catalogue.
- Create the codes and print them on adhesive labels.
- Check scans in the store itself, since signal can be weak in some buildings.
Mistakes to avoid
- Linking to a desktop-only page.
- Putting a code on curved or reflective packaging without testing.
- Offering a coupon that cannot be redeemed in store.
Frequently asked questions
Do I need a coupon QR code type?
You can use a link code to your offer page for free. The hosted coupon type is a dynamic code, part of Pro with a 7-day trial.
Can I print codes on product labels?
Yes. Print at least 2 cm wide with a clear border, and test on the actual material.
What if a link changes?
A dynamic code can be redirected. A static code needs reprinting.
Useful next
- Free URL QR Code Generator
- Dynamic QR Code Generator
- Instagram QR Code Generator
- Guide: QR code ideas for small businesses
- Guide: QR code size and print guide
- Free QR code scanner to test your printed code
Other industries
Restaurants · Real estate · Salons and spas · Hotels and guesthouses · Gyms and fitness studios · Schools and education · All QR code types